Top 5 Emerging Industry Trends in the Beverage Sector for 2021

Top 5 Emerging Industry Trends in the Beverage Sector for 2021

The beverage industry has undergone a dramatic transformation in recent years, with the emergence of new technologies, changing consumer preferences, and rising health concerns. As we look forward to 2021, the industry is set for even more radical changes. This article explores the top five emerging trends in the beverage sector that are likely to dominate the conversation in the coming year.

1. Health and Wellness

The health and wellness trend has been gaining momentum in the beverage industry for several years now. However, the COVID-19 pandemic has given it a new sense of urgency. Consumers are increasingly seeking out beverages that offer functional benefits, such as immunity-boosting, stress-reducing, and energy-enhancing properties. In 2021, we can expect to see a surge in demand for beverages that not only taste good but also offer some health benefits.

2. Sustainability

Sustainability is no longer just a buzzword in the beverage industry; it has become a business imperative. Consumers are increasingly concerned about the impact of their consumption on the environment and are looking for products that are environmentally friendly. Beverage companies are responding by adopting sustainable practices, such as using recyclable packaging, reducing water usage, and sourcing ingredients from sustainable farms. In 2021, we can expect to see more beverage companies taking sustainability seriously.

3. Plant-based Beverages

Plant-based beverages have been around for a while, but they are set to become even more popular in 2021. Consumers are increasingly adopting plant-based diets as a way to reduce their environmental impact, improve their health, and animal welfare issues. As a result, the demand for plant-based beverages, such as soy milk, almond milk, and oat milk, is growing rapidly. Beverage companies are responding by launching new plant-based products and improving the taste and texture of existing ones.

4. Premiumization

The premiumization trend is all about giving consumers a premium experience by offering high-quality products with unique flavors and packaging. This trend is particularly prevalent in the alcoholic beverage sector, where consumers are willing to pay a premium for craft beers, premium spirits, and boutique wines. In 2021, we can expect to see more beverage companies focusing on premiumization to differentiate their products from their competitors.

5. Digitalization

Digitalization is transforming every industry, and the beverage sector is no exception. Beverage companies are increasingly using digital technologies, such as artificial intelligence, blockchain, and augmented reality, to improve their products, processes, and customer experience. For example, some companies are using blockchain to ensure the authenticity and traceability of their ingredients, while others are using augmented reality to create immersive and interactive experiences for their customers. In 2021, we can expect to see more beverage companies embracing digitalization to stay ahead of the curve.


The beverage sector is undergoing significant changes, driven by shifting consumer preferences, emerging technologies, and growing health and environmental concerns. In 2021, we can expect to see the continuation of the existing trends, such as health and wellness, sustainability, and plant-based beverages, as well as new trends, such as premiumization and digitalization. To succeed in this rapidly changing landscape, beverage companies must stay agile, innovative, and consumer-focused.

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