The Evolution of TikTok: How it Became a Part of Popular Culture Right Now
TikTok, a Chinese social media app, has rapidly become a mainstream icon. This app has been the talk of the town, with millions of users creating and sharing videos on it every day. However, how did it achieve this status? In this article, we will explore the evolution of TikTok, from its early days to its current standing as a part of popular culture.
The Origin of TikTok
TikTok was originally launched in China in 2016, named “Douyin,” meaning “shaking sound” in Chinese. It was later introduced to the rest of the world in 2017 as TikTok. The app’s initial intention was to deliver short lip-synching videos to capture a younger audience’s attention.
The Rise of TikTok
TikTok’s success began to take off in September 2017, when it was the most downloaded app in the United States. Many people credit the app’s success to its “Discover” page, which allows users to find trending and new challenges. Furthermore, TikTok’s partnership with the music industry also played a significant part. The app’s music feature is widely known for providing users with access to an extensive library of songs, thus helping to promote new artists and songs. Teens and young adults were enthusiastic about the app shortly after its launch, and the app now boasts over 800 million active users worldwide, with the majority of users being under 30.
The Impact of TikTok on Popular Culture
TikTok has undoubtedly left an indelible mark on today’s popular culture. It has been used as a tool to spread awareness of social justice issues, such as the Black Lives Matter movement, and it has even played a role in shaping fashion trends. The app has also initiated the popularity of new dances, songs, and catchphrases, resulting in many viral trends.
TikTok’s Business Success
TikTok’s growing popularity hasn’t gone unnoticed by the business community. The app’s parent company, ByteDance, has seen a sharp rise in valuation, with estimations reaching over $100 billion. Additionally, many businesses have incorporated TikTok into their marketing strategies, recognizing the app’s potential as a promotional tool.
TikTok has made leaps and bounds since its inception, quickly establishing itself as a beloved social media app used worldwide. Its success is due in part to its user-friendly features, the music industry’s collaboration, and its ability to cater to younger audiences. Furthermore, it has had a powerful impact on popular culture, shaping how we view trends and social action. Even from a business standpoint, TikTok’s success will undoubtedly only continue to grow, with users and marketers alike seeing the app as an important tool for growth and reaching new audiences.