How to Create an Effective 30-60-90 Day Plan for a Business Development Manager

Creating an Effective 30-60-90 Day Plan for a Business Development Manager

As a business development manager, creating a 30-60-90 day plan is the foundation for your success. It gives you direction, helps you articulate your goals, and defines the actions you need to take to achieve your objectives. To create the best possible plan, follow these steps:

Step 1: Understand Your Role and Objectives

Before creating your plan, you need to understand your role and objectives. Talk to your supervisor, review the job description and take a deep dive into the company’s goals and targets. This step will help you gain clarity on your priorities, focus areas, and expectations. Knowing your performance indicators beforehand will help you tailor your plan accordingly.

Step 2: Identify Immediate Priorities

The first 30 days of your plan should be focused on immediate priorities, including building relationships with key stakeholder groups, getting familiar with the company’s processes, and understanding the competitive landscape. Identify the biggest challenges that the company is facing, and devise a plan to tackle them.

Step 3: Establish Mid-Term Goals and Objectives

The next 30 days of the plan should aim at objectives that will be achieved in 60 days. In this stage, you should have a solid understanding of the company and possibly some objectives that you’d like to achieve. Focus on mid-term goals and objectives that contribute towards long-term position goals. Intermediate targets should be more in-depth than immediate targets, but lighter compared to long-term objectives.

Step 4: Plan for Long-term Success

In the final 30-60 days of your plan, the focus should shift to more long-term objectives and identifying ways to achieve organizational clear goals beyond the first 90 days. Use the previous data, success or challenges you’ve faced, stakeholders feedback, tendencies of market movements, and data on competitors to shape your plans for the future.

Step 5: Include Measurable KPIs and Metrics

Finally, it is vital to set measurable key performance indicators (KPIs) and metrics into your plan. These objectives will help you quantify your progress, set realistic benchmarks, and offer feedback on your accomplishments. With well-known and verified KPIs, you can see your progress towards success.


Creating an effective 30-60-90 day plan is an integral part of a business development manager’s success. It provides direction, sets priorities, and ensures that your goals are aligned with the company’s objectives. Follow these steps to create a plan that will help you achieve success. Remember to communicate your plan with your supervisor and team, involve others in identifying solutions, and document your progress for a better execution of this plan.

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