How to Create a Winning Capability Statement with a Free Word Template

Creating a Winning Capability Statement with a Free Word Template

Are you looking to create a capability statement to showcase your company’s strengths and win contracts? A capability statement is a document that outlines your company’s capabilities, accomplishments, and qualifications, which is used to demonstrate your value to potential clients or partners.

In this article, we will provide you with a step-by-step guide on how to create a winning capability statement that stands out using a free Word template.

Step 1: Know Your Audience

To create a capability statement that resonates with your intended audience, you need to understand their needs and expectations. Your statement should be tailored to the specific industry and client you are targeting, so take the time to research your audience and craft a message that speaks directly to their needs.

Step 2: Choose a Template

There are plenty of free Word templates available online that you can use as a basis for your capability statement. Choose a template that aligns with your branding and messaging and allows for ample customization.

Step 3: Add Your Company Information

Include your company’s name, logo, address, and contact information at the top of the capability statement. Make sure it’s easy to find and read.

Step 4: Highlight Your Key Capabilities

The body of your capability statement should highlight your company’s core capabilities, services, and products. Use bullet points to make this section easy to read, and emphasize your unique selling points.

Step 5: Showcase Your Accomplishments

In this section, highlight your notable achievements, such as awards, certifications, or notable projects. This helps build credibility with potential clients and sets your company apart from the competition.

Step 6: Include Relevant Case Studies

Case studies are a great way to show how your company has successfully tackled similar projects or challenges. Include relevant case studies to demonstrate your experience and expertise.

Step 7: Keep it Concise and Readable

A capability statement should be no longer than two pages and should be easy to skim. Use subheadings to break up the content and make it easy to read. Keep the language professional and jargon-free.


A well-crafted capability statement can make all the difference when it comes to winning contracts and securing partnerships. By following these seven steps, you can create a winning capability statement that showcases your company’s strengths and sets you apart from the competition. Using a free Word template is a great place to start, so download one and get started today!

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