Creating an Effective Business Development Yearly Plan: The Key Steps to Follow

Creating an Effective Business Development Yearly Plan: The Key Steps to Follow

Business development is critical to the growth of any organization. Creating a yearly plan that outlines what you want to achieve is a great way to ensure that your efforts are aligned with the company’s goals. A yearly plan helps you to stay focused, measure your progress, and make adjustments as required. In this article, we will discuss the key steps to follow to create an effective business development yearly plan.

Step 1: Define the Goals and Objectives

The first step in creating a business development yearly plan is to define your goals and objectives. Goals and objectives are the foundation of your yearly plan, and they should be specific, measurable, achievable, realistic, and time-bound (SMART). They should also align with the company’s vision and mission.

For instance, your goals could be to increase revenue by 20%, enter new markets, or launch a new product. Your objectives could be to increase sales by 10% in the first quarter, establish relationships with three new partners, or conduct market research to determine demand for the new product.

Step 2: Conduct SWOT Analysis

SWOT analysis is a strategic planning tool that helps you to evaluate the Strengths, Weaknesses, Opportunities, and Threats of your organization concerning the industry and market. Conducting a SWOT analysis will help you to identify the internal and external factors that influence your business development efforts.

SWOT analysis will provide insights into your company’s strengths in which your organization is excelling, identify the opportunities that your organization can leverage, and evaluate the potential threats and weakness that organization should mitigate.

Step 3: Develop a Strategy and Action Plan

Once you have defined the goals and conducted a SWOT analysis, it’s time to develop a strategy and action plan. Your strategy should align with the goals, address the weaknesses, leverage the opportunities, and mitigate the threats.

An action plan should be created that outlines the steps to reach the goals. The action plan should include the required resources, timelines, milestones, and measures for tracking the progress and success.

Step 4: Allocate Resources and Assign Responsibilities

The success of the yearly plan depends on the allocation of resources and assigning responsibilities. Your plan should include a budget for the required resources such as staff, technology, marketing, or training.

It is essential that roles and responsibilities be identified and assigned to specific individuals or teams. Everyone should know what is expected of them and when, and they should be held accountable for their performance.

Step 5: Evaluate and Adjust the Plan

Evaluation and adjustment of the yearly plan are necessary to determine and address how you are progressing towards your goals and objectives. Measuring the results of your efforts and comparing them with your goals and objectives will help you to identify areas that need improvement. Begin evaluation at regular intervals and record progress regularly.

Make adjustments to your strategy and action plan, if required. Sometimes, there may be external factors that could cause the adjustment such as unforeseen market changes or changes in internal resources. Be flexible and adapt to changes.


A comprehensive and effective business development yearly plan is a necessary tool for any organization’s growth and success. Through the methodical development and implementation of such a procedure, organizations can outline specific goals, conduct market and internal research to identify opportunities, establish actionable strategies, assign responsibilities, allocate resources, and adjust the plan as required. By following the above-mentioned steps, your organization can develop a successful business development yearly plan.

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