5 BDO Business Trends to Follow in 2021

5 BDO Business Trends to Follow in 2021

2020 was a year of uncertainty and unexpected changes that affected businesses worldwide. The COVID-19 outbreak created an unprecedented crisis that not only disrupted global markets but also transformed the way businesses operate. As we move forward in 2021, companies need to adapt to new customer demands, regulations, and technologies to stay ahead of the game. In this article, we will look at five BDO (Binder Dijker Otte) business trends that businesses should follow to thrive in 2021.

Trend 1: Focus on ESG

Environmental, Social, and Governance (ESG) factors have become a critical aspect of business performance and sustainability. Companies that incorporate ESG practices tend to outperform their peers in terms of profitability, long-term value creation, and minimizing risks. In 2021, investors and customers will pay close attention to a company’s ESG performance when making investment and purchasing decisions. Therefore, businesses should integrate ESG into their strategies to align with investor and customer demands while reducing risks and ensuring long-term success.

Trend 2: Embrace Digital Transformation

COVID-19 accelerated the need for digital transformation as businesses had to shift to remote work and e-commerce to survive. Companies that have embraced digital transformation have been able to maintain operations, engage customers, and even expand their reach. In 2021, businesses should focus on leveraging emerging technologies such as AI, machine learning, and IoT to streamline processes, enhance customer experience, and innovate new products and services.

Trend 3: Optimize Supply Chain

The pandemic highlighted the vulnerabilities of global supply chains, resulting in massive disruptions that affected businesses across industries. In 2021, businesses need to adopt a holistic approach to supply chain management that focuses on flexibility, collaboration, and sustainability. They should also explore alternative sourcing strategies to mitigate risks and ensure continuity of operations.

Trend 4: Increased Remote and Hybrid Workforce

COVID-19 forced businesses to embrace remote work and hybrid workforce models. In 2021, organizations need to develop policies and procedures that cater to remote and hybrid workforces. This includes investing in remote collaboration tools, enhancing cybersecurity measures, and improving employee communication and engagement.

Trend 5: Customer Experience is Key

The pandemic disrupted consumer behavior, forcing businesses to shift their focus on online channels, e-commerce, and contactless interactions. In 2021, businesses should prioritize enhancing customer experience across all touchpoints, from online shopping to post-purchase support. This includes personalization, omnichannel support, and utilizing emerging technologies such as chatbots and AI to improve the customer experience.


2021 will be a year of transformation and innovation as businesses adapt to new customer demands, technologies, and regulations. By focusing on ESG, digital transformation, supply chain management, remote and hybrid workforce models, and customer experience, businesses can thrive in a post-pandemic world. By prioritizing these trends, businesses can create long-term value, build resilience, and stay ahead of the competition.

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