Ultimate Guide to Ulta’s 21 Days of Beauty 2023: Dates, Deals, and Must-Haves

Ultimate Guide to Ulta’s 21 Days of Beauty 2023: Dates, Deals, and Must-Haves

If you’re a beauty enthusiast, you know how exciting Ulta’s 21 Days of Beauty event is. It’s a bi-annual event where Ulta offers a plethora of makeup and skincare products at discounts that are hard to resist. If you’re looking to stock up on your favorite products or try out new ones, you need to mark your calendars for this event.

When is Ulta’s 21 Days of Beauty Event in 2023?

The official dates for Ulta’s 21 Days of Beauty event in 2023 haven’t been announced yet, but we can expect it to be in March/April and September/October, just like previous years. The event usually lasts for three weeks, with new deals being released every day.

What Deals Can You Expect?

During the event, Ulta offers discounts up to 50% on makeup and skincare products. The deals are updated every day, and they last for only 24 hours. So, it’s important to keep an eye on the event calendar so you don’t miss out on the products you want.

You can expect to see discounts on top-tier brands like Tarte, Too Faced, Benefit, Urban Decay, and many more. You’ll be able to snag eyeshadow palettes, lipsticks, foundations, setting sprays, and more at a fraction of their original cost. It’s also a great opportunity to try out new products that you’ve been eyeing for a while.

What Are the Must-Haves?

With so many deals and products to choose from, it can be overwhelming to decide what to buy. Here are some of the must-haves that you should add to your shopping cart:

1. Tarte Shape Tape Concealer: This cult-favorite concealer is a must-have for every beauty lover. It offers full coverage and lasts all day without creasing or fading.

2. IT Cosmetics CC+ Cream: This multitasking foundation is perfect for those who want to streamline their makeup routine. It offers full coverage, SPF, and skincare benefits, all in one product.

3. Anastasia Beverly Hills Brow Wiz: Achieving the perfect brow can be challenging, but this brow pencil makes it easy. It’s precise, pigmented, and comes in a range of shades to suit all hair colors.

4. Mario Badescu Facial Spray: This refreshing mist is a skincare staple that hydrates and soothes the skin. It’s perfect for a quick pick-me-up throughout the day.

5. Too Faced Better Than Sex Mascara: This mascara is a game-changer for those who want voluminous lashes. Its hourglass-shaped wand coats every lash for a dramatic effect.


Ulta’s 21 Days of Beauty event is a beauty lover’s dream come true. Mark your calendars for the upcoming event, and make sure to keep an eye on the daily deals. With the right products and discounts, you can build your dream makeup and skincare collection without breaking the bank.

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