Unlocking the Secrets to Shopping at Sally Beauty

Unlocking the Secrets to Shopping at Sally Beauty

If you’re a beauty enthusiast, chances are you’ve shopped at Sally Beauty at least once or twice. This beauty retailer has been around for over 50 years, offering a wide range of products for hair care, skin care, and nails. But with so many options to choose from, it can be overwhelming to find what you’re looking for. In this article, we’ll uncover the secrets to shopping at Sally Beauty and make your next trip a breeze.

Understanding the Layout of the Store

Sally Beauty stores are typically organized into two main sections: the front of the store, which displays products for the average consumer, and the back of the store, which caters to professional stylists. When you first walk in, you’ll see shelves stocked with products such as shampoos, conditioners, hair treatments, and styling tools. As you move towards the back of the store, you’ll find products that are more specialized, including professional-grade hair coloring kits, hair extensions, and salon tools.

Take Advantage of Membership Perks

Sally Beauty offers a membership program called the Sally Beauty Rewards program. Membership is free, and it comes with a variety of perks, including exclusive discounts, early access to sales, and a birthday coupon. Members also have access to an email newsletter, which includes product recommendations, tips and tricks, and special promotions.

Look Out for Sales and Promotions

Sally Beauty regularly offers sales and promotions, so it’s a good idea to keep an eye out for these deals. You can find information about ongoing sales and promotions on the Sally Beauty website or by signing up for the email newsletter. Sally Beauty also offers a clearance section, which is a great place to find discounted products.

Read Reviews and Ask for Recommendations

With so many products to choose from, it can be hard to know what to buy. That’s why it’s important to read product reviews before making a purchase. Sally Beauty’s website features product reviews from customers, and you can also find reviews on third-party websites such as MakeupAlley and Influenster. Additionally, don’t be afraid to ask for recommendations from store employees or other customers who may have experience with a particular product.

Take Advantage of Sally Beauty’s Education Program

Sally Beauty offers an education program called Sally Beauty Education. This program provides professional training and education for stylists and other beauty professionals. However, Sally Beauty Education also offers classes for non-professionals who are interested in learning more about beauty and hair care. These classes are typically held in-store and cover a variety of topics, from basic hair care to advanced styling techniques.


Shopping at Sally Beauty doesn’t have to be overwhelming. By understanding the store’s layout, taking advantage of membership perks, looking out for sales and promotions, reading reviews and asking for recommendations, and taking advantage of the Education program, you can make your next trip to Sally Beauty a success. With these tips in mind, you’ll be able to find the products you need and feel confident in your purchasing decisions.

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